Description
Dreamfox Form Analytics shows you how visitors actually use your WordPress forms — and, more importantly, where they give up. Every form gets a clear funnel from viewed started submitted, with per-field drop-off, validation-error counts, time spent per field and day/week/month trends.
The plugin is privacy-friendly by design: it never stores what visitors type, who they are, or where they come from. No cookies, no IP addresses, no user agents, no form field contents — only anonymous interaction metadata under a random identifier that lives for a single page view.
What you see per form
- Views, starts, successful submissions
- Start rate, completion rate, conversion and abandonment rate
- Drop-off per field: which field is the last one visitors touch before leaving
- Validation errors per field
- Average time per form and per field
- Desktop / tablet / mobile breakdown (optional)
- Trends per day, week or month
Notable fields, computed locally
The dashboard flags problem fields with plain-language conclusions such as „Field ‚phone-number’ causes 24% of all form abandonment.” These insights come from fixed, deterministic rules computed on your own server — no external AI service, no data leaves your site.
Supported form plugins
- Contact Form 7
- Elementor Forms (Elementor Pro)
Active form plugins are detected automatically; nothing breaks when one is missing. The integration layer is prepared for more form plugins (WPForms, Gravity Forms, Fluent Forms, Formidable Forms, Ninja Forms) in future releases.
Privacy by design
- Never stored: names, email addresses, phone numbers, IP addresses, form field values, cookies, raw user agents.
- Anonymous sessions: a random identifier per form per page view, generated in the browser, never linked to a person.
- Retention you control: 7, 30, 90, 180 or 365 days — older data is deleted automatically every day.
- Do Not Track / Global Privacy Control: respected in the browser and enforced again on the server (enabled by default).
- Exclusions: keep administrators (default) and optionally all logged-in users out of the statistics.
- Clean uninstall: data is kept by default so you can reinstall; opt in to delete everything on uninstall.
- WordPress privacy tools: suggested privacy-policy text and a personal-data eraser are registered.
Built for performance
- One small dependency-free tracking script (~4 KB gzipped), loaded only when tracking is active and a supported form plugin is present.
- Events are batched and sent via
sendBeacon/fetch keepalive— no request storm, nothing blocking the page. - Own database tables with proper indexes; dashboard statistics are cached.
- The public tracking endpoint is hardened: rate limiting, event allowlist, batch and payload size caps, strict validation.
Built by Dreamfox.
Installation
- Upload the plugin files to
/wp-content/plugins/dreamfox-form-analytics, or install through the WordPress plugins screen. - Activate the plugin through the ‚Plugins’ screen.
- Visit a page containing a Contact Form 7 or Elementor form — tracking starts immediately.
- Open Dreamfox Analytics in the admin menu to watch the funnel fill up.
- Review Dreamfox Analytics Settings for retention, Do Not Track and exclusion options.
FAQ
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Does this plugin store what visitors type into my forms?
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No, never. The tracker only records that a field was focused, completed or produced a validation error — identified by the field’s technical name — plus timing. Field contents never leave the browser, and the server-side validator actively strips anything that looks like content before storing events.
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The plugin uses no cookies and no persistent identifiers, stores no personal data, and respects Do Not Track / Global Privacy Control out of the box. Suggested privacy-policy text is provided under Settings Privacy in WordPress. Whether a consent banner is required for your site remains your decision — but this plugin was built to make anonymous analytics possible.
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Which form plugins are supported?
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Contact Form 7 and Elementor Forms (Elementor Pro) in this version. The plugin detects them automatically and causes no errors when they are absent. More integrations are planned.
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How is „abandoned” defined?
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A visitor started interacting with the form (focused or filled a field) but left the page without a successful submission. The last field they touched gets the drop-off attribution — that’s how the per-field drop-off table is built.
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What is the difference between form_submit and a successful submission?
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A submit attempt that fails validation is not a successful submission. Completion and conversion rates count confirmed successes only (e.g. Contact Form 7’s „mail sent” event).
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Does it slow down my site?
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The tracker is a single small vanilla-JS file, loaded only when needed. Events are batched (at most one request per ~5 seconds per page) and sent with
sendBeaconon page exit so nothing blocks navigation. -
Can I delete all data when removing the plugin?
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Yes. Enable „Delete all analytics data when the plugin is uninstalled” under Settings Privacy, then delete the plugin. Without that opt-in, deactivating or deleting keeps your data for a later reinstall.
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Who can see the analytics?
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Users with the
dffa_view_analyticscapability (administrators by default). Settings requiredffa_manage_settings. Both capabilities can be granted to other roles with any role editor.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Dreamfox Form Analytics” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.1
- Fixed a bug where per-field drop-off attribution and the „orphaned event” cleanup step could fail on hosts running the WordPress SQLite Database Integration drop-in instead of MySQL/MariaDB, due to MySQL-only SQL syntax.
- Hardened all database queries against a WordPress.org Plugin Check security finding (table names are now passed through
%iidentifier placeholders instead of being interpolated into the SQL string) — no functional change, all values were already hardcoded constants.
1.0.0
- Initial release.
- Funnel tracking (views, starts, field progression, validation errors, abandonment, submissions) for Contact Form 7 and Elementor Forms.
- Privacy-first tracker: cookieless, anonymous, DNT/GPC-aware, no field values ever stored.
- Admin dashboard with trend charts, forms overview, form detail with per-field statistics and deterministic „notable fields” insights.
- Configurable retention (7–365 days) with daily cleanup, WordPress privacy-tools integration, hardened REST tracking endpoint.